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Location : HOME > Report > Digital Devices/Media/Broadcasting > Broadcasting/Media/Entertainment Segmentation: VOD & OTT Usage Publisher Parks Associates Date 2015-06 Quantity 58 pages Type Report Price PDF Single User : $5,000 Print Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates’ Video Viewing Segmentation methodology and then analyzes the balance of VOD vs. OTT use and expenditure within each segment. It investigates the demand to access on-demand content on alternative platforms such as computers, tablets, and smartphones.

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